The famous underwear brand unveils a new mobile application that allows you to undress its new muse, Adriana Cernanova.
A very attractive device
For its first campaign featuring Adriana Cernanova, Wonderbra called on the Digitas France and Publicis 133 agencies to set up this operation. Available on Apple and Android, this device demonstrates the extent of the Wonderbra offer, which communicates both digitally with the dedicated “Wonderbra Decoder” mobile application and on so-called traditional media such as the women's press. Four visuals were then created where Adriana is dressed and her lingerie is revealed in real time on the user's smartphone.
On the other hand, a video of the muse making an oral presentation of the brand's products is broadcast on Youtube and when the latter withdraws to the fitting room to confide the secret of her cleavage, the application once again allows undress her. It is by analyzing the sound of the computer speakers that the application recognizes the moment when the top model enters the cabin and undresses her live on the smartphone screen.
An application that does not go unnoticed!