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Following government announcements, the wearing of masks will continue to be imposed in all infrastructures of l'hexagon. The daily inconveniences due to the masks will also persist, perspiration, odor, saturated air ...

To respond to our bitterness, the famous brand of chewing gum, with a sparkling and colorful identity, joins forces with Marcel agency. The two entities are founding a multi-channel campaign that revolves around the concept # MachezHidden.

The main idea is to impose a lighter tone specific to the brand and to introduce a little self-mockery in our daily life.

The good news is that we will now be able to refresh our "Masked" air and chew without offending anyone. So, everyone's chewing gum! The brand Hollywood Chewing Gum invites us to be positive with a message that will speak to all to relativize and ironize the situation.

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