Fanta, the famous drink with intriguing colors, offers you a unique ceremony: the FANTA FUN AWARDS. Lover of creativity and fun, the brand now also offers new delirious surprises through a thrilling investigation. #WhatTheFanta.
The more time to bubble! Are you ready ?
With the aim of celebrating creators as crazy as the brand, Fanta opens the unique ceremony of FANTA FUN AWARDS 2021. The goal? Create a link with consumers to promote THE FUN. The jury composed of Michou, Akamz, Justriadh et Dooms will have the task of selecting the funniest videos on social networks, and classifying them in different categories. To follow up on this first step, the public will be able to vote for their favorite video directly on the account Instagram by Fanta. The winners of the challenge will obtain the title of champions of fun and will be represented during the broadcast of the live Fanta next September.
And as the brand is never short of fun, it is also offering you, for the second year in a row, the challenge #WhatTheFanta. Through this exclusive survey, Fanta will offer consumers the opportunity to scan the QR mystery drink code to access the different clues and the 6-episode “Unidentified Flavors” mini-series on YouTube. The mystery remains unsolved!
An investigation worthy of the greatest intrigue films.
After each episode, players will have access to the “investigation wall” and will be able to submit their answers on the fanta.fr site. Stay connected, the creators of digital content: Jill, Gaëlle, Inoxtag, Michou, Jimmy Labeeu and Ludovic will publish exclusive information on the #FantaChallenge.
A bright blue drink to grab your attention ... Can you find this new flavor?