Hemorio is a Brazilian association which encourages blood donation. This time she uses YouTube in an original way for its new awareness campaign.
Hemorio called the agency Heads to make more and more people aware of blood donation. By using one of the most visited sites in the world, they hope to reach a large number of people.
Thus, the loading bar represents, in an artistic way, the blood that can be given to save lives.
To encourage blood donation, Hemorio had already launched specific awareness campaigns in Brazilian newspapers last March.