The American group is launching a new advertising campaign with its agency BBDO New-York. This new spot presents all the technologies developed by the brand to simplify everyone's daily life.

Cult robots are mobilizing

The famous large American group is promoting its know-how and expertise in an original advertising campaign featuring all the world famous robots such as Data from Star Trek, B-9 from Lost in Space or even KITT from Knight Rider (K2000).

All these robots produced for scientific experiments, for television and the cinema then mobilized to meet General Electric and discover the technological progress made by the group. Indeed, the brand manufactures equipment for infrastructure but also domestic and industrial products.

General Electric therefore unveils a very accessible campaign on the place of robotics in everyone's daily life in order to communicate on the group's objective, which is to create more and more ingenious devices designed to allow humanity to progress.

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