Ocado presents a new concept of E-commerce!
Now it allows the British to scan their products from a "physical" window to fill their shopping cart online!
It is in fact a new era of “physical store”!
The concept is simple: you have a showcase (in a mall) which displays the barcodes of the best-selling products on the pure-player website.
And the mobile user just has to scan these barcodes to complete their online shopping cart using Ocado's “On the Go” iPhone and Android application.
The e-merchant wants to extend this new concept to all countries… a way for him to impose a physical presence while strengthening his mobile channel.