As Christmas approaches, Walt Disney France entrusted the BETC group with carrying out a digital campaign in the form of a participatory story on Facebook.
Walt Disney invites you to write the rest of the story
Christmas is the ideal period for The Walt Disney Company France to embody the magic and enchantment of the end of the year celebrations. On this occasion, Disney decided to make Internet users dream and invite them to come together as a family around the same project: that of imagining and writing a nice tale together. This year, Walt Disney France decided to call on BETC Digital and BETC Content to imagine and set up a digital operation based on a Facebook application to invite Internet users to invent the next story online.
Accessible via computer or tablet, this digital operation takes us on a journey into an imaginary universe via a creative and magical interface. To carry out this operation, Walt Disney and the BETC group have selected the author of children's literature Geneviève Brisac. The latter then created the characters and the beginning of the tale "the seven Christmas trials" which Internet users will have the privilege of writing the rest of. From November 30, day after day, the best sequels in history are selected by a jury, illustrated by illustrator Gérald Guerlais and unveiled the following day.
The operation will be online until December 21, when the final chapter of the tale will then be revealed by author Geneviève Brisa.
Let your imagination run wild and discover the video presentation of the operation by clicking here.