The Venus brand is launching an awareness campaign against stereotypes.
After a global survey (conducted by Wakefield Research) into female stereotypes, Venus launched its campaign called “Use Your And” to encourage women and girls to express their potential without worrying about stereotypes.
The survey found that 70% of women have experienced discrimination from the age of 10.
With BBDO, Production Company Paydirt and Music House Frisbee, the brand made a video to push women to assert all facets of their personalities, their talents, and their differences.
They are invited to share their experiences and their ways of fighting prejudices via the hashtag #UseYourAnd (#ExprimeTonEt). A watchword: anti-conformism, so that no one is defined by labels.
For this campaign, Venus has partnered with Claudia Chan, founder of the SHE World Summit and specialist in the emancipation of women.
https://www.youtube.com/watch?v=VFEaj2rNknU
