UPS much more than a carrier, a dream maker!
In South Texas, winter is as dry as summer, and people have never had the chance to see snow fall. In collaboration with the Ogilvy & Mather agency UPS decided to offer the inhabitants real weather conditions worthy of the Christmas holidays! To do so, the American company mobilized several employees, all equipped with snow cannons. The aim was to offer the inhabitants a giant snowball fight! A very original idea that positions UPS as being not only a quality delivery person but also a dream maker.In this video spot, we witness the burst of joy of these children who discover snow in an environment which, at the base is not ready to welcome it. Regarding the operation, it is extended on the internet thanks to a platform which offers Internet users to share their wishes on social networks. UPS agrees to donate $ 1 for each tweet posted with the hashtag #WishesDelivered to one of the three partner associations of the operation: Boys and Girls Clubs of America, The Salvation Army and Toys for tots.