The Kyriad chain, a brand of the global hotel group Louvre Hotels Group, has chosen to offer nights to prove that it is the chain offering more comfort and less conformity. In this way, the chain hopes to raise awareness of its 220 hotels in France.
A national campaign to recruit new customers
Thanks to the franchise system, Kyriad can boast of being the first hotel chain to guarantee both the quality of chain hotels and the charm of the variety of independent hotels. To introduce new customers to its hotels, the chain is offering 2000 overnight stays from October 08 to November 11, 2012 to book on the kyriad-experience.com site.
At the same time, Kyriad is launching a national communication campaign from September 26 to October 21, 2012, the spot of which was produced by the Ponk agency. In order to recruit “non-clients” of the chain staying in three-star hotels, the film humorously features a fashion designer who is fashionable. The advantage of such a spot is to generate traffic to the mini-site to watch the film in full version and allow consumers, aged 25 to 49 in the upper socio-professional category, to book one of the 2 nights offered. .
Nearly 8 million impressions and more than 400 videos are the expected results of the film, which will be publicized by the broadcast of a 000-second teaser video and flash banners.