© Toshiba-Canada

Toshiba illustrates the functions of its products with three TV spots, humorous pastilles intended for Canadian students.

It's back to school!

Agency Capital C. designed the campaign for Toshiba, in order to coincide with the endless back-to-school purchases.

She places the context of her creations in the famous university rooms, elevated to the rank of institution by American teen-movies.

Embarrassing situations for the protagonists, victims or not of the many features of the Toshiba office automation range, and a joker and dynamic spirit conveyed by the brand.

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