Surfing trends has been done and redone by advertisers. Some handle it better than others and offer much more interesting creative content. This is the case of the collaboration between the Y&R and VML NYC agencies for the Dell brand.
A school for learning to “self-relate”
The idea of this campaign is to promote an institute that offers its members courses to learn how to take selfies correctly. From calculating the angle of the arm to the different posing techniques, everything is analyzed to produce the best selfie.
Of course, the best tools to do this are Dell tablets, humorously described as light and handy. Advertising uses a current trend, which persists over time, and which has already been parodied many, many times. However, this is done in a creative and original way, providing consumers with entertaining content.
