For the launch of its new range of anti-dandruff shampoos, the hygiene-beauty brand is pulling out all the stops.
An attractive campaign for a product that is not really glamorous.
"Rock in your hair thanks to Le Petit Marseillais shampoos"
A fun way to tackle dandruff problems by featuring a rock group called HE4, a particular group name that refers to the four essential oils that make up the brand's products. An ingenious and original idea that makes you smile, especially since the stars of this campaign had the opportunity to really live the life of a rock band and shoot their own music video.
Orchestrated by the Avantgarde agency, this spot is broadcast on YouTube and Facebook while at the same time the brand broadcasts a more classic television campaign produced by DDB in which a father suddenly shakes his head to the rhythm of the music.
A very rock and offbeat campaign which perfectly illustrates the benefits of anti-dandruff products in which the workers shake their heads "rock style" on a frantic pace because according to the brand "A rocker must make sure to have an extravagant cut and an irreproachable hair ".