To make the population aware of the actions to be taken in the event of a cardiac arrest, the Dutch Heart Foundation entrusted the Publicis Amsterdam agency with the creation of a very original QR code.

What to do in case of a heart attack: scan the QR Code

In the event of a cardiac arrest, many people do not know what to do and who to contact to save a life. This is why the Dutch Heart Foundation has decided to take matters into their own hands and communicate effectively on the subject. The foundation then designed an application equipped with audio support to raise awareness of these life-saving actions.

The objective is of course to massively inform the population by inviting them to scan a very special QR Code. Indeed, the latter is made up of real people ordered according to a very precise position so as to form a real QR Code.

To find out more, visit adsoftheworld.com.

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