To find the name of the touchscreen tablet dedicated to seniors, La Poste chose a participatory approach by calling on Creads. Among some sixty proposals, the name Ardoiz, imbued with nostalgia and modernity, was chosen.
Creads brings together 6 of its best creatives to come up with the name Ardoiz.
Recognized for its network of 50 creatives around the world, Creads selected 000 of its best copywriters to respond to La Poste's brief. In less than 6 days, the creatives submitted 20 name proposals.
“The first challenge was to find a name that could project seniors into a new world rich in possibilities, while reassuring them. Our creatives were very inspired by this subject, we had a lot of high quality proposals. The simple, short and disruptive spelling (“z” at the end of the word) instantly positions Ardoiz in a universe of innovation ” highlights Alexandre hurel, Customer Director expert in naming at Creads.
Creative Yome is doing well.
Registered since 2009, the winner of the project known as Yome has already won 54 name and logo creation projects on Creads.fr
“With Ardoiz, I wanted to create a link with the past by evoking a transgenerational tool (the school slate), simple and mastered by all, to reassure the target audience. The shape, color and handling of a tablet naturally evokes a slate “from the past” but, of course, the possibilities today are infinitely greater. The name chosen makes it possible to “play down” the technology by highlighting the ease of use ” explains Yome.
Developed with Notre temps, the leading magazine for seniors in the Bayard group, and the Nantes-based company Tikeasy, specializing in communications solutions for seniors, the Ardoiz tablet has been working in 32 post offices in Loire-Atlantique and Vendée since June 2015.
1st French platform for participatory design, Creads is revolutionizing the world of graphic design by making it accessible to all. A true bridge between brands and creatives from around the world, Creads unearths the best talents to meet all the needs of brands, from graphic design (creads.fr), to the deployment of participatory marketing operations (creads-digital.com ), through the provision of the first dematerialized creative studio (creads-partners.com).
Since its inception in 2008, Creads has assembled a network of 50 creatives and has rapidly grown internationally. Among its 000 clients, the startup has notably worked with Shiseido, La Poste, Citroën, Deloitte, Club Med, France Télévisions, SNCF, Crédit Mutuel and Le Lynx. In April 2, Creads announced a first fundraising of 000 million euros from CM CIC.