Although the sunny days are long overdue at the moment, Ricard is launching its new communication campaign today, in a dynamic and sunny tone.

A Ricard with the big R

Following its 2012 campaign, "80 years old and still yellow", the leading brand of anise drinks releases its new advertising campaign, with a brand new slogan: “Yellow with a capital R”.

Playing with both words and the visual dynamism of its posters, Ricard once again reaffirms its image, already well anchored in the collective spirit, through symbolic elements: the Ricard cartridge, the color yellow, the glass balloon, the city of origin which is the city of Marseille, etc.


Its posters are made visible today throughout France, and will subsequently be supplemented by a multi-channel media device: in the press, radio and web.


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