The energy drink brand is known worldwide for its adrenaline-fueled sporting challenges around the world. For this new year, Red Bull is reinventing the concept of the globetrotter.
The brand's new formula for this challenge is to offer a race to globetrotters whose finish line is Berlin. No cash, credit card or cell phone, just a stock of 24 cans of Red Bull. Departing from major European capitals on April 4, arrival is scheduled for April 11 before 17 p.m.
To participate in the event " Red Bull Can You Make It »Just register on the dedicated site. Only a hundred candidates, divided into teams of three, will be able to participate. Paris, London, Milan and Vienna will be the starting cities.
No information is available to candidates regarding race details. The stages or the means of transport are not communicated, but it is clearly stipulated that it will be necessary to go through a maximum of stage towns to refuel in cans, and especially to hope to win the race.
A minimum of six checkpoints is necessary to validate the race. The winners will be invited by Red Bull to a big party in Berlin, a city very popular for organized parties. Registrations are open until March 12.