For the launch of the new Ford Mondeo, the car brand has imagined an exceptional operation.
Ford's massive campaign to launch the Mondeo
Ford envisioned the launch of the car with its Mindshare and Blue Hive agencies.
La nouvelle Mondeo is presented until February 23 at the heart of the Gare de Lyon, opposite the famous Blue Train.
But the car is not only on display, the brand offers interested travelers the opportunity to experience a 360 ° immersion in the interior of the Mondeo.
Two hostesses are on site and offer curious travelers the opportunity to put on an Oculus headset, and thanks to the virtual reality system, to visit the interior of the car for 60 seconds.
This project was chosen because it allows people to discover the model through an innovative and fun process, while respecting the theme of technology, used as one of the major axes of the campaign.
This device should allow the brand to benefit from significant exposure, since 970 people are expected to parade on the platforms of the Gare de Lyon by the end of the operation.
For the launch of the car on the French market, the brand has also set up a giant display (880 m²) on avenue Charles de Gaulle in Neuilly, which sees 200 vehicles pass by every day.
A major operation for the launch of the new Mondeo on the French market.