Following the upscale-oriented renovation of its park of villages, Club Med is modernizing and revitalizing its brand image.
Club Med is reinventing itself with Brandimage
Associated for 10 years with the Brandimage agency, Club Med called on her again for the design and realization of this project.
The brand therefore maintains its high-end positioning, by focusing the new image on elegance, without forgetting the fundamental values of Club Med (happiness, friendliness, family, etc.).
In order to unify all the speeches, the identity writing (created for the logo 10 years ago) has been declined in a complete alphabet.
The trident, symbol of the brand, has been placed at the heart of this new visual identity, since it is now present on all communication media (corporate and general public).
Blue, the brand's color since its inception, has also been modernized and revitalized to become “Star Blue”.
Finally, the visual identities of the villages have also been reworked. New illustrations highlight a specificity of the site they represent (fauna, flora, architecture, landscape, etc.).
Thanks to this new, more modern and elegant image, the brand hopes to increase its influence on a global scale.
All the explanations on the new visual identity of Club Med are available on the agency's website: www.brand-image.com.