HTC, the smartphone maker, is launching a completely quirky new campaign.

When HTC plays with letters.

“Here's to change”. It is on this baseline that Fuse and Social Lab, the content production and social community management agencies of HTC France et Omnicom Media Group launch the phone maker's new campaign.

It all started with a crazy viral video starring Robert Downey Jr.

During the month of November, 15 humorous visuals will animate the brand's Facebook page and Twitter account. These visuals are directly inspired by the video and play with the letters of the HTC logo, for example: “Dress up Your Cats”, “Horrible Square Trout”, etc…

Already, less than 24 hours after the launch of the first visual, the first Facebook post has been viewed by more than 735 people, generating 744 likes, 4 comments and 465 shares.

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