Once again, the encrypted channel has fun hijacking movie posters. Indeed, on the occasion of the Cannes Film Festival 2014 edition, the BETC Paris agency and Canal + revisit the film successes of 2013.
The "+" as an identity
The Canal + channel has made a habit in recent years of producing prints on the great successes of cinema. By soaking up the codes of the 7st art and visuals from different films, the channel has accustomed us to reinventing the cinema poster. As the Cannes Film Festival kicks off on May 14, Canal + once again calls on the BETC Paris agency, which is producing a series of prints on the 2013 box office films, which will soon be broadcast exclusively on the channel. .
This time, rather than highlighting various cinematographic figures on its campaign, the emphasis is on the brand's identity “+” while maintaining the identity of the film through the positioning of the cross, the choice colors, etc. In total, 9 posters will be unveiled, following the model of these. A creative minimalist achievement that will appeal to cinema lovers.