The famous British Airways company has found a new way to make people talk about it and to invite travelers to use the company's flights. Indeed, the company has perfected an astonishing and singular operation with its agency Age Isobar on an ingenious bar code!

British Airways innovates with the smart barcode

In collaboration with a bookstore in Brazil, the entire section dedicated to tourist books is equipped with special barcode readers. The idea is to scan these barcodes on travel books, and more specifically on a particular country, and the reader displays all the information relating to flights to the country in question via the company British Airways.

A judicious and very efficient operation allowing information on the flights offered by the company to generate direct sales.

To find out more about British Airways, visit

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