To prove the carrying capacity of its utility « Crafter » Volkswagen created a gigantic QR code entirely composed of wooden crates.
The QR code allows you to discover a video proving that the realization can be transported in a single vehicle, the "Crafter" ...
Volkswagen: QR code
We welcome the original idea of this famous German manufacturer. Here is the video which presents the realization of a QR code giant by stacking crates of fruit. Once the QR code finished, it is scanned using a smartphone and another video starts showing a Volkswagen Crafter which ships all the boxes. This film was awarded a golden lion in Cannes, a festival dedicated to communication professionals.