Three years after its launch and taking advantage of its recent fundraising, YesYes has decided to take the floor to publicize more widely its promise of a quality French Reconditioned.
Beyond giving pride of place to the brand's recognition and personality, this first campaign emphasizes two key messages: the "So So Français" repackaging and the "No No Galère" guarantee for a repackaged purchase with confidence in a market where 40% of French people still ask to be reassured about the reliability of reconditioned products.
Figure 1: YesYes campaign metro display
The reconditioned So so French
Created in April 2018 by David Mignot and Christophe Perrin, YesYes offers an online and direct service for the purchase / sale of refurbished smartphones after inspection, certification and a 2-year warranty. It is in its technical workshop based in Caen (14) that smartphones are checked and reconditioned before being put back for sale on the YesYes site as well as at the Boutique de l'Atelier. All YesYes refurbished smartphones come with a new charger and cable guaranteed for 10 years, 100% recyclable and MFi certified by Apple for iPhone models.
A No no hassle campaign
This campaign, concentrated in Ile de France from June 23 to July 14, 2021, is based on a plan combining ON and OFF Line media strategy activated as follows:
- A 3-week radio campaign on NRJ and Chérie Fm IDF with more than 550 25 '' messages broadcast on the 2 stations.
- A poster campaign 2 weeks in the Parisian Metro universe via the Médiatransports agency with nearly 200 4 × 3 print panels and digital signage also with 100 DOOH screens.
- A geolocated and contextualized mobile programmatic campaign around innovative formats via the E-novate management
- A Brand Content creation via a nationally distributed editorial developed in collaboration with Frandroid, one of the reference sites in the high tech world.
This first campaign aims to reach a minimum of 19,5 million contacts
Figure 4: DOOH display