The big Korean electronics brand is still talking about it thanks to its creative campaigns. This time, it is its subsidiary in Ukraine that is launching a whole new competition.
A champion's remote
The latest innovation from the LG brand in terms of TV remote control is the Magic Remote. New features have been added to improve ease of use. More user-friendly, its applications make it easier to use: motion detector, dial, voice recognition… With it “Draw, move and scroll! ".
To promote this product, the Escape agency in Kiev, Ukraine has launched a promotional campaign for the competition, starting at the end of January, which will allow you to win a Smart TV, and the remote control that goes with it. A tough and uncompromising selection that is done with… the fingers !! The commercials show us fingers and hands doing body building, participating in the Olympic Games or winning a football match. LG's message is clear: “warm up, the competition will be tough! ".
Thanks to these spots that break the classics of the genre, a family comfortably seated on a sofa in front of the television, LG is once again showing us its creativity in advertising. Whoever wants a champion's remote control, must be a champion!
Participation in the competition is via the Ukrainian site dedicated. Three lives, three chances to win.