Last November 3rd was World Sandwich Day! On this occasion and for the 2nd consecutive year, SUBWAY © France has chosen to raise funds to support Food Banks. This year, the brand has joined forces with YouTuber Tibo inShape to promote its action!
Last Saturday, to celebrate the sandwich in all its glory, SUBWAY © carried out a special operation to support Food Banks and fight against insecurity in France. For 1 SUB sandwich purchased = a donation was given to Food Banks.
This action, carried out by SUBWAY © on a global scale, aims to fight against hunger in the world but above all, enhances the commitment of the brand. An action repeated every year on the occasion of this special day which celebrates its star product!
To make the event more viral this year, the famous sandwich brand has teamed up with Tibo InShape, the sports youtuber who totals record views on his YouTube channel. During this day, the influencer made a sandwich 10 meters long by making it before the many ingredients offered by the brand.
On social networks and in particular Instagram, the hashtag #jefaismaBA allows to retrace in images, the various actions carried out that day.
SUBWAY © Campaign - November 2018