To realize the design of its new brochure, Stanhome called upon Creads1st French platform for participatory design.

An expert in home, beauty and well-being products, Stanhome has a network of 200 home counselors around the world. As Stanhome testifies: "The notion of community is at the heart of our business, so naturally we turned to Creads ”.

The Brief
With this brochure, Stanhome aimed to simplify and modernize his speech thanks to a new graphic creation. Successful mission for Stanhome:“We wanted a simple, clear and creative brochure. We particularly appreciated the responsiveness, creativity and work methodology of Creads. The feedback from our employees is extremely positive ”.

Creation
To achieve this design in a very short timeframe, Creads entrusted the mission to the creative Pomarts, among the 50 freelance designers in the community. This graphic designer based in the Alpes-Maritimes has already posted more than 90 creations on Creads.fr.

Minh Loïc Hoang-Xuan, Chief Strategy Officer of Creads, explains the choice of Creads: “Pomarts has a rigorous and creative profile in Print media. She has a real sensitivity that is expressed in the fields of cosmetics and luxury. Our mission was to find the right profile that would meet the Stanhome brief, which operates in a standardized industry ”.

The brochure will be sent to 5 international subsidiaries of Stanhome present in Spain, France, Italy, Mexico and Venezuela. Other graphic design projects are underway with Creads.

Stanhome Brochure
About Creads
1st French platform for participatory design, Creads is revolutionizing the world of graphic design by making it accessible to everyone. A real bridge between brands and creatives from all over the world, Creads unearths the best talents to meet all the needs of brands, from graphic design (creads.fr), the deployment of participatory marketing operations (creads-digital.com), through the provision of the largest connected creative studio (creads-partners.com).
Since its inception in 2008, Creads has assembled a network of 50 creatives and has rapidly grown internationally. Among his 3 customers, the startup has notably worked with Shiseido, La Poste, Citroën, Deloitte, Club Med, France Télévisions, SNCF, Crédit Mutuel and Le Lynx. In April 2014, Creads announced a first round of € 3 million from CM CIC Capital Privé.

About Stanhome
Stanhome Changing Lives distributes 3 brands: Stanhome, Family Expert and Kiotis, expert products for the home, dermo-cosmetic products and cosmetic products. Member of the Direct Selling Federation, Stanhome brings together more than 200 counselors around the world present in France, Spain, Italy, Mexico and Venezuela.

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