In the bucolic atmosphere of a Sunday in the countryside, Hermès stages its spring-summer 2013 collection on the theme of sport.
A new very sporty campaign for Hermès
Hermès celebrates sport with poetry and unveils its new “Vive le Sport” campaign signed Made by Digitas and Publicis & Nous. With its short films shot in stop motion, the brand stages its iconic pieces through four colorful universes around crochet, ping-pong, pétanque and even leapfrog.
La luxury brand showcases the brand's products, including the iconic Tool Box and the iconic Carré.
The Hermès atmosphere is bucolic and rural, the tone is light and the soundtrack cheerful and elegant.
We are not witnessing here an extreme sport but rather the pleasure of playing, the joy of living and entertainment above all: the ties unroll to form the hoops under which the croquet ball passes, the shoes play jumping. -sheep and delicately land on the lawn thanks to a square that acts as a parachute, and the Tool Box bags play the attentive spectators of a fierce game of ping-pong between two plates branded with the coat of arms of the luxury House.
A spot that is good for morale and that urges us that the beautiful days arrive, a Sunday afternoon with family in the countryside.