Skittles, the US brand of candy of all colors (Wriglev Company - Mars Incorporated Group), has set up an interactive marketing campaign on the YouTube channel based on the tone of humor.

 

 

 

“Touch the rainbow” is an original and quirky campaign based on several videos inviting Internet users to play a role in each film.

 

The campaign launched in mid-March is already proving a great success.

 

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