The operator SFR is once again lowering the prices of its classic packages and hopes to change the former customers' package to the old packages ... A well thought-out strategy, to remain number 2 for operators.

A saturated market ...

SFR is therefore announcing a reduction of 10 euros on its “Square Forms” packages including unlimited voice and SMS as well as internet access ranging from 500 megabits to 6 gigabits per month. A more than tempting offer! At the same time, the operator will therefore offer all of its former customers the benefit of a new, very competitive package without re-engagement! This strategy will require sending two million letters and will mobilize 200 people over a year, says SFR, which wants to remove the multitude of heavy packages to manage and more competitive. The operator indicates, in fact, to have launched 500 different offers for 15 years, which represents today 1.692 different tariff products by counting all the plans of its history and the variation of their options.

The second target that SFR is undoubtedly the new clientele of the mobile internet. He then promises to enrich the offers of his low-cost brand Red by allowing, for example, holders of a Red package, 3 gigabytes, to benefit from speeds on the 3G network of up to 42 megabits / second. It also offers an additional package in its low-cost range allowing for 11,99 euros per month to make unlimited calls and benefit from a small internet package.

The arrival a year ago of a fourth mobile operator, Free, with very low prices launched a real price war on the French market ...

The competitive war has only just begun ...

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