Since the time that the concept is approached by project leaders or blogs, Séphora presents an augmented reality mirror that shows you what you can look like wearing makeup.
Test products virtually
In Milan, the Séphora chain has developed with the company ModiFace this new concept of makeup testing. Operating on the principle of facial recognition, the program applies makeup directly to the client.
The great thing about augmented reality is that the customer can move their head to get a real preview, which sets this technology apart from other interfaces that simply used a photo.
Will this facilitate product purchasing decisions? We have to wait for the chain to develop and install these mirrors in all its stores.
