A worldwide advertising campaign for "The Force Awakens", the first film in the third trilogy of Star Wars.
Communication operations are therefore continuing in Germany on the occasion of the release of the next film in the Star Wars saga.
The Danish LEGO has come to an agreement with JCDecaux, inventor and n ° 1 in street furniture, on the project to offer in Berlin bus shelters the possibility of taking a selfie with the cult characters of the Star Wars saga represented in LEGO. Several bus shelters of this type were therefore made for the occasion. Thanks to an integrated printer, fans will be able to get their photos to share on their favorite social networks. They will also be able to share their selfie on Instagram followed by the specific hashtag created for selfies in bus shelters. This will encourage Internet users to publish and share everything concerning the saga and therefore increase its visibility.
After seeing the characters of the saga in an ad for Duracell, we also found them in that of an internet service provider, in the London Underground (with a huge fresco), or on Twitter with its Star Wars emojis. Star Wars is everywhere, on all communication media.
Even though this concept is heavily marketing, it manages to be very successful.