For his 60 years SEB offers itself a makeover by targeting a younger target, 25-35 year olds.

60 years of the pressure cooker

With the help ofNative agency, the famous pressure cooker brand is modernizing its image. At a time when speed is essential in terms of cooking, SEB is promoting its Clipso Chrono pressure cooker.

The brand invites a younger audience to rediscover iconic recipes, rejuvenated and revisited for the occasion. By using numerous graphic codes, dynamic close-ups, the brand obtains a polished result with three films that will make your mouth water.

This device is accompanied by a quizzes on the brand's website. So do not wait any longer, take your forks!

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