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Mattel's new campaign has taken over Liverpool Street station in London for a scrabble challenge with passers-by.

A board game - large screen format

Displayed on giant screens JC Decaux Live Transvision  and entertained by a shock team, the American brand Mattel entertained passers-by by challenging them to find the longest, most creative word.

The team, disguised in giant scrabble letters, danced, posed and mimed different words to entertain the crowd and make them guess the words to find. Transcribed on these giant screens, players then had to tweet their responses on the official @ scrabble2winUK account via the hashtag #scrabblechallenge.

The brand ambassadors then distributed free scrabble boxes to the winners of the game.

Organized by JC Decaux (Carat and Postercope) this game will take place every Friday until the end of October.




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