After having spent a delicate 2020, Bouygues Telecom launches a new edition of# AllôPapaChristmas, which will allow users to have the message of their choice read from a larger-than-life Santa Claus. This touching and innovative operation was designed by BETC and developed in collaboration with the Digital Studio of BETC Fullsix.

This year, for all the children who will not have the chance to meet Santa Claus in their garden, on their sofa or even in a shopping center but who remain hopeful… Bouygues Telecom offers you the most popular number in the world: Un santa claus 2.0! To reach this modern Santa Claus, just write to him on his Whatsapp, au 06 44 63 50 26.

You will meet him on video, speaking directly to young and old from his house in Lapland. This little technical feat that mixes " deep-learning "and "Speech-to-text ”Via WhatsApp will nevertheless bring a little Christmas magic and stars in the eyes of children.

Bouygues is also setting up a retracing of the reactions of the first children to have had the chance to receive a video of Santa Claus. In line with this event, an event day on Twitter is organized on December 22, 2020, where Internet users will be able to chat with Santa Claus.

Santa Claus has promised it, it is not a virus that will prevent him from making his rounds and being closer to our cherubs. Because the dream has no limits! To interact with the children, he therefore learns to master the reins of the smartphone.

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