For the release of its new utility, the famous car brand Renault takes itself for k2000: the great series of the 80s.

Renault and k2000

Si Renault takes itself for k2000, it is for its new utility #TraficRider : the latest from Renault.

For the launch, the automobile brand imagined a communication campaign straight from the 80s: the famous American series k2000. The teasing unveiled a few days ago made our mouths water. An offbeat spot on the tone of humor….

The Pontiac Firebird is replaced by the new #TraficRider. Michael Knight is replaced by Michael Craftsman. A few leds and gadgets later, our hero successfully fulfills his mission! An original and respectful way to promote its primary target: everyday craftsmen and entrepreneurs.

“This unprecedented initiative for the Renault utility aims to boost the voice of Trafic but also to reach a wider audience than just professionals. »Revealed Caroline Méchaï, advertising and media director at Renault.

The quadras? A target already conquered! And who has not dreamed of one day taking himself for Michael Knight and his famous boy?


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