It was in 2014 that the RATP launched the #FansDesBleues saga with the aim of winning over the supporters of the French women's handball team. On the occasion of the Women's Euro which will take place in France from November 29 to December 16, the partner of the French Hand Federation is investing even more its travelers through a giant jersey hunt that mixes the field and the Digital. A fun, engaging and sporty season 4!

A live mobilization that invests the daily lives of (future) supporters

Mission accepted for Emma, ​​the new RATP head of supporters of the France team, who for this 4rd year of sponsorship, is seen invested by the players Zaadi Deuna, Pauline Coatanea, and Kalidiatou Niakaté, with a capital mission: "To recruit a maximum of supporters at the top level by distributing jerseys. »Just before the matches!

And it is during the group stage and the main round, from November 29 to December 12, that the life-size game will take place in the twists and turns of the Paris metro. And travelers here will benefit from having their nose glued to their smartphone! Indeed, every day, clues will be communicated on the day of the various matches by the RATP on its Twitter account to help Internet users find the metro station where 3 official France team jerseys will be offered! Information and leads that will also be disseminated by the media or influencers, sensitized and involved in the operation. An experience that will then be extended from the semi-finals with no less than 32 jerseys involved and places to attend the last decisive matches.

RATP and Women's Handball: a corporate social issue

Committed for more than 10 years in the service of women's sport, the RATP shows by this episode 4 that it is more than ever at the height of its partnership. It is also because the transport company does not see here only sport but the privileged means of supporting and making credible its internal commitments: by demonstrating its know-how in the provision of transport, by creating events. general public and by feminizing the workforce.

Difficult to maintain interest in a campaign when it is launched for several years. And yet, RATP shows us every year how capable it is of bringing freshness and dynamism to this partnership, in particular through play and the skilful use of its social networks. Travelers should in any case be seduced by this atypical treasure hunt, which well symbolizes the momentum and enthusiasm of the N ° 1 supporting company of the blue.

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