Publicis Seattle decided to use the rain as an advertising activator!
It was by doing the promotional campaign for the Bumbershoot festival on the sidewalks of Seattle that the Publicis Seat agency (one of the official sponsors of Bumbershoot) released a nice card of ingenuity!
Viewing an advertisement through the rain
Seattle is a bit like the Brittany of the United States… these are cities that are easily associated with rain.
Publicis Seattle has therefore decided to play it and take advantage of it to promote the bumbershoot festival.
Bringing together more than 100 visitors each year, Bumbershoot is considered one of the most important music and art festivals.
So to take up this major exercise, the agency Publicis Seattle made the crazy bet of a commercial revealing itself, on the sidewalks of the city, only by the rain.