Better integrate points of sale into its customers' digital strategy and generate more in-store sales, this is the objective of Proximis, which offers a Web to Store marketing solution for brands and retailers. Thanks to services with high added value (geolocation, access map, contact details by SMS, store stock, reservation and direct withdrawal, etc.) and accessible from the retailer's website, Proximis offers the Internet user the decisive information in the phase purchase of a product. Operating in the cloud, the solution can be integrated equally into a site (web, mobile), an application (Ipad, Iphone, Android, etc.) or even Facebook (F-commerce). Proximis already counts among its partners major brands and retailers such as Longchamp, Intersport, Bricorama, The Kooples, Monceau Fleurs, Nature & Découvertes and even Tissot. The most advanced ROPO friendly solution on the market Proximis offers its customers a complete software suite to generate traffic and sales in stores from all digital media used (website, search engines, social networks, marketplace, mobile, etc.) and compatible with all e-commerce platforms (magento, prestashop, demandware…). Unique in its kind, the solution allows retailers to position their points of sale throughout the Internet user's purchasing journey, from the web to the store, including mobile phones. Proximis today offers the only solution covering all the needs inherent in the Web to Store of brands and retailers.
►►Store Locator by Proximis: increase web traffic thanks to store pages The Store Locator, a section that presents the stores on a brand or brand website, must be visually and functionally attractive to the Internet user (mapping, routes, timetables …). But it also has the function of making the points of sale visible on search engines (geolocated referencing / SEO). The Store Locator by Proximis makes it possible to improve the local referencing of the brand's or brand's website, by relying on the scope and power of its network of points of sale. Indeed, search engines like Google were the first to integrate the lessons of the Web to Store into their search algorithms and therefore favor local search results. Proximis takes this into account and guarantees brands and retailers the best expertise and technologies to meet current and future search engine requirements (Google, Yahoo, Bing, etc.).
►►Product Locator by Proximis: the impact of points of sale on product pages The Product Locator answers the question that Internet users systematically ask themselves in their purchasing decision phase: “where to find this product near me ? ” From the product page, the Product Locator is accessible by a “Where to find this product” button. With one click, the Internet user is automatically geolocated (IP, wifi, GPS) and is offered the convenience stores that have the item they are looking for. The Product Locator by Proximis allows quick and dynamic access to this information without leaving the page consulted, all in a neat visual and functional universe for the best possible pre-shopping experience.
►►Click & Collect by Proximis: a unique online and mobile in-store reservation service Click & Collect offers Internet users the possibility of reserving a product in-store from the Internet for immediate withdrawal. Compatible with all e-commerce platforms on the market (Magento, Prestashop, etc.), Proximis offers the first Click & Collect solution covering all of the chain's needs: online product reservation, in-store preparation, withdrawal by the Internet user, real-time monitoring by head office, measurement of the overall quality of service, analysis of commercial benefits. A pioneer and leader in Click & Collect solutions in Europe, the customer experience has shown that Click & Collect by Proximis has a conversion rate 2 to 3 times higher than that of e-commerce on the same site.
►►Multicast: winning store customers from audience hubs In recent years, local portals and directories have appeared in search engines and occupy strategic positions. Also, some portals have turned to shopping and now offer to present the e-commerce offer and more recently the local offer. With the Multicast by Proximis solution, brands and retailers can distribute their store and product information with a single click to all the desired local media (Google Local Shopping, Pages Jaunes, Plyce, Mappy, Shopping Adventure, Socloz, etc.).
Customer benefits generated by Proximis
►►Qualities - Improves the visibility of stores on the internet - Promotes the stores to Internet users - Shortens the decision-making and purchasing act of the Internet user - Reconciles points of sale and e-commerce - Promotes adhesion of stores to web investments
►►Quantities - Improves the positioning of the site on search engines - Generates additional traffic from better natural referencing - Increases the exposure of store information to Internet users - Generates orders and immediate turnover in stores - Generates contacts and qualified prospects - Increases the website conversion rate - Accelerates the ROI (Return On Investment) of the digital structure - Measures the performance of store sales actions initiated online
Proximis, the publisher of Web to Store marketing software, offers the first global solution to recruit and convert Internet users into store buyers. Intended for digital media (web, mobile, Facebook) for brands and retailers, the software suite covers the entire Internet user's purchasing journey: Store Locator, Product Locator, Click & Collect, Multicast. Founded in 2008, by Philip Bianchi and Jérôme Faure, the start-up supported by the French Ministry of Research and Oséo Innovation, has a unique expertise of 4 years in the On / Off conversion with key players in the distribution such as Longchamp, Intersport, Bricorama, The Kooples, Monceau Fleurs, Nature & Découvertes or even Tissot.
More information on: www.proximis.com