After receiving support from Oséo for its innovation projects in 2011, Proximis, the leading French publisher of Web to Store solutions, announces it has obtained innovation aid of € 150 for its research program and development around Click & Collect issues in the retail sector. This new financial support from Oséo Innovation will enable Proximis to bring new high added value services to its current Click & Collect solution.
Click & Collect by Proximis: a unique online in-store reservation service

Click & Collect by Proximis allows brands and retailers to offer their Internet users the immediate reservation and collection of a product in physical stores, from their website and mobile.

Compatible with all e-commerce platforms on the market, Proximis offers the first standard software on the market, integrating all the functionalities necessary for a controlled Click & Collect service: intelligent management of store stock, online product reservation with prepayment or CB imprinting, in-store preparation, withdrawal by the Internet user, real-time monitoring of activity by head office, measurement of the overall quality of service, analysis of commercial benefits.

As part of the cross-channel strategy of brands and retailers, this solution allows them to use web and mobile levers to generate in-store traffic and optimize synergies between their sales channels.

The Click & Collect by Proximis research programs once again win the support of Oseo Innovation
While Proximis already offers the most advanced Click & Collect technology on the market, its innovation programs aim to respond to the main issue of the Web to Store: how to estimate the real impact of digital on sales at the store ? This point is a major element for understanding and mastering the ROPO phenomenon, since it gives retailers and brands the ability to understand more precisely the impact of influenced sales on their points of sale and reseller partners.
“Our first years of R&D on Click & Collect mainly dealt with issues of volume management and scaling up, integration into existing systems as well as in-store reservation processing processes. Our efforts for this 3rd generation of software are focused around the topics of influencing sales traceability, increasing conversion and reducing the no-show rate. The fact that Oseo chose our dossier once again confirms the relevance of our research program. »Emphasizes Philip Bianchi, co-founder of Proximis.
In 5 years, Proximis has risen to the rank of technological leader in the Web to Store market. The company counts among its customers key players in distribution such as: Intersport, Bricorama, The Kooples, Chevignon, Nature & Découvertes, Lacoste.

About Proximis

Proximis, the publisher of Web to Store marketing software, offers the first global solution to recruit and convert Internet users into store buyers. Intended for digital media (web, mobile, Facebook) for brands and retailers, the software suite covers the entire Internet user's purchasing journey: Store Locator, Product Locator, Click & Collect, Multicast. Founded in 2008, by Philip Bianchi and Jérôme Faure, the start-up supported by the French Ministry of Research and Oséo Innovation, has a unique expertise of 5 years in the On / Off conversion with leading players in the distribution such as Intersport, Bricorama, The Kooples, Chevignon, Nature & Découvertes, Lacoste.

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