“Thank you Mom for supporting me. Thanks Mom for wiping away my tears. Thank you Mom for taking care of my wounds. The latest Procter & Gamble ad re-praises the mothers of all champions for being behind them in their successes and failures.

"Thank You, Mom"

The new “Pick Them Back Up” campaign launched for the Sochi 2014 Olympic Winter Games will be broadcast on January 12, 2014 during the Golden Globes evening. 28 mini clips are already available on Youtube. These different sequences show us the support given by each mother to her champion, educating them to always get up and surpass themselves. P&G praises mothers in this commercial produced by the agency Wieden Kennedy. Even if this TV campaign had already been produced for the London Olympics in 2012, the effect is nonetheless striking with more than 19 million views since the launch.

The campaign does not end there, however, because all the families of athletes involved in the various competitions will be welcomed in the P&G Family Home which has all the necessary comfort. Each athlete mother will also be given a credit card of $ 1 to help them prepare for their trip.

“Behind every great athlete there is a mother. And behind every mom, there is Procter & Gamble ”.

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