Perrier, we know, it is THE ultra refreshing sparkling drink ... But it's not just that. The brand's new communication campaign proves it to us, Perrier is above all an extraordinary universe!
"Perrier Hot Air Ballon": Let yourself be transported!
For this new campaign, Perrier has partnered with the agency Ogilvy & Mather Paris and appealed to Fleur & Manu for the production of his advertising film: “Perrier Hot Air Ballon”. In this spot, Perrier makes us travel between dozens and dozens of hot air balloons. They all represent the bubbles of the drink but they each carry different characters: waiters, cheerleaders, a tennis referee, a marching band, a lion ...
We then understand that each character is the expression of one of Perrier's facets: Roland Garros, the Parisian terraces, Jean-Paul Goude (ndrl: lion TV spot), music, joy… Perrier is all of that at the same time, it's an extraordinary universe.
The sparkling drink brand offers us beautiful, joyful, catchy, colorful advertising. Perfect for a good start to the summer!