Pepsi Next rings the charge on other brands of soda, and its long-standing competitor Coca-Cola.

Pepsi Next vs. The rest of the colas

Pepsi and CLM BBDO launch their concept of “viral distribution” to extol the merits of Pepsi Next, “30% less sugar”.

The brand has decided to install a very specific Pepsi Next distributor. To get the precious sesame, passers-by had to trade in their competing soda cans.

A barter in which you are the winner, "in taste and sugar content" could one translate.

Well done, not too obvious "facilitator" actors, the operation is a success by suggesting the famous fight with cousin Coca-Cola.

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