Pepsi Next rings the charge on other brands of soda, and its long-standing competitor Coca-Cola.
Pepsi Next vs. The rest of the colas
Pepsi and CLM BBDO launch their concept of “viral distribution” to extol the merits of Pepsi Next, “30% less sugar”.
The brand has decided to install a very specific Pepsi Next distributor. To get the precious sesame, passers-by had to trade in their competing soda cans.
A barter in which you are the winner, "in taste and sugar content" could one translate.
Well done, not too obvious "facilitator" actors, the operation is a success by suggesting the famous fight with cousin Coca-Cola.