This year, the OREO® brand is thinking big and is partnering with the highly anticipated movie, "The Batman", for a unique limited edition of its cookies. Something to delight both OREO® cookie lovers and Batman fans!
On the occasion of the release of the film "The Batman" on March 2, the iconic brand is dressing its cookies with a design inspired by the universe of the superhero. Dark shades, silhouette of Batman, Skyline: so many references that echo the universe of Gotham City! And for the first time in Europe, the biscuits also change design to display the effigy of the nocturnal vigilante. A collector's and unique embossing that will delight fans of the film and foodies!
This launch will be supported by a massive plan with 11 weeks of visibility on TV, in Digital, and in stores.
A limited edition full of surprises!
There's nothing better than pairing an engrossing movie with a delicious cookie break. To make moviegoers wait before the arrival of the Dark Knight on the screens, surprises and new playful experiences are to be discovered by scanning the QR code located on the back of the pack.
- A contest with 2000 cinema tickets to be won
- An immersive digital experience in Batman's lair, the Batcave, with lots of new content, accessible on the site oreo.eu
Change of universe… but no recipe
In early 2022, the classic blue packaging of OREO® cookies will give way to darker shades and a style directly inspired by the world of Batman. On cookies, for the first time in France, the traditional OREO embossing is transformed to feature the iconic silhouette of Batman. This unique packaging and this collector's embossing will be available in roll and pouch format. The cookies will be available in limited edition in stores from mid-January to the end of March 2022. In these cookies, you will find the delicious original recipe for your OREO® cookies.
« The whole Oreo team is very happy to join the long-awaited story of The Batman movie by launching this unique limited edition cookie. We took great pleasure in creating this unique universe, which perfectly blends the DNA of the brand and the film, and we hope that our consumers will be as delighted as we are to discover and taste these cookies bearing the effigy of the Dark Knight! ».
Hortense Foult-Rothenburger, Marketing Group Manager Mondelez International.
One of the most anticipated movies in 2022!
With a theatrical release scheduled for March 2, “The Batman” is shaping up to be the cinematic experience of 2022. For nearly a century, the most famous detective and nocturnal vigilante has captured the hearts and imaginations of fans. of the whole world. This new film delivers on the big screen still unexplored territories around this famous character.
Ready to taste the Dark Knight's greatest secret at the start of the year?
Get to the site quickly www.oreo.eu and in the cookie department from mid-January!
Alison Dubois – 07 85 57 88 98 – firstname.lastname@example.org
ABOUT THE BRAND AND OREO® COOKIES
OREO® cookies are loved around the world by consumers in more than 100 countries. About 34 billion OREO cookies are sold each year, or 92 million cookies per day. With a Facebook community of over 40 million OREO® brand lovers, representing more than 200 countries and dozens of different languages, OREO® Account Pages ranks among the top five brand Facebook Pages in the world. The OREO® brand celebrated its 100th anniversary on March 6, 2012.
ABOUT MONDELEZ INTERNATIONAL IN FRANCE
Mondelez International, Inc. is one of the global leaders in the food and beverage industry across 150 countries. With 2020 net revenues of approximately $27 billion, Mondelez is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU cookies, Milka and Toblerone. In France, Mondelez is present on 12 sites including 9 production sites with around 3 employees, which makes it one of the group's essential growth platforms.
For more information, visit the websites:
or follow us on Twitter @MDLZ
ABOUT “THE BATMAN”
Warner Bros. Pictures presents “The Batman,” a film produced by 6th & Idaho/Dylan Clark Productions and directed by Matt Reeves. The film will be released in theaters on March 4, 2022 and will be distributed worldwide by Warner Bros. Pictures.