“All ❤️ of our regions” is the new Nutella® campaign. Since September and until mid-November, the famous brand made in Normandy dresses its mythical pot in the colors of our regions. The tchanquées huts in New Aquitaine, the salt marshes in the Pays de la Loire, the lavender fields in Provence-Alpes-Côte d'Azur, Anse Dufour in Martinique or the Bassin des Aigrettes in Reunion… In total , there are 18 different decorations that can be found on these collector pots. The goal? Make you travel (in all senses of the word) by inviting young and old to contemplate what surrounds us and take more advantage of our heritage 

A competition to win a weekend for two in a region of France

On the back of each of these new pots, you will find a QR code which will allow you to perhaps win a weekend for two in France. Once the QR code has been scanned, you will have to open your eyes wide and find the jar of Nutella® hidden in the immersive landscape that appears.

Want to discover the wild beauty of Brittany, admire Mont Blanc in Auvergne-Rhône-Alpes, stroll through the flowery streets of Colmar in the Grand Est? All you have to do is buy your jar of Nutella® and try your luck!


Good plans to discover magical places

Thanks to this QR Code, you will also have the opportunity to discover new spots! The opportunity to explore our splendid French regions and their more confidential places, monuments that are less touristy but which are also worth a detour or even know the exact time at which to admire the sunset in a perfect setting ... It will then be the moment to be creative and to photograph original places and surprising points of view. Who knows, you might find your shot on the famous brand's jar next year!


Gourmet regional recipes to make at home!

On this same interactive map, you will also find a photo of a chef hiding in the countryside… By clicking on it, you will discover a typical recipe from the region. Thus, you can concoct succulent regional recipes such as Aigues Mortes fougasse, Vendée striker, or Breton shortbread… All to taste with Nutella® of course!


Find the «Tous ❤️ from our regions ”until mid-November within the limits of available stocks, and in all the usual points of sale at the price of 5 € 70.

Leave comments

Your email address will not be published. Required fields are marked with *

Display your ad here

Other articles

Receive updates

Subscribe to our newsletter

We do not spam! Check out our Privacy Policy .

Other articles

Google's rhythmic advertising

  On the eve of Halloween, Google presents an advertising spot to promote its “Chromebook”. Its competitors will remember this Halloween for a long time!

The Kids Oscars

Before the Oscars night two days ago, we could see on the web parodies of nominated films played by