© Mini

In Great Britain, the car brand has embarked on a vast participatory campaign. Via social networks and the hashtag #mininotnormal, Internet users were invited to send images or videos inspired by the famous little car.

A vast call for advertising creation

Riding the wave of participatory marketing, the brand called on its fans to create its new advertising visuals. Indeed, the best ideas of Internet users have been displayed in the streets of the English capital since August 12. For Mini's marketing and communications director, it's more of a thank-you campaign than a simple advertising campaign. The brand wants to thank its fans and the creatives who took part in the operation.

Much more than a simple advertisement, this participatory campaign reinforces the attachment to the brand. Participants are thanked by messages on digital screens for motorists. The best creations will be displayed along with a thank you message to their creator.


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