Médiamétrie is an audience measurement institute.
The institute is launching a hybrid measurement offer:
daily profiling of the content of your websites. Indeed, eStat'Cibles will be a tool allowing publishers to know the profile stats for each page of their website from day to day! So this audience measurement will give you access to data such as gender, age or profile activity.
This audience measurement is based on the correlation between the attendance results recorded by the Institute's “standard” formula, namely the Médiamétrie-e-Stat offer, with the profile of each Internet user in the Médiamétrie // NetRatings panel.
The offer will initially be offered to eStat customers, then as of September, eStat'Cibles will be marketed to everyone.
A good hearer….