For 3 years now, the duo ŠKODA and Rosapark awakens French automobile advertising.
They made an impression with the Moche campaign in the 90s (elected Grand Prix Stratégies 2019), Doug The Dog or even more recently with Will & Chuck. This year, ŠKODA returns with a new campaign that is sure to speak to all holidaymakers on the road.
“The Sleep Pack” is impossible for the holidaymaker not to fall asleep in the car in awkward and wacky positions, which are very quickly immortalized and shared by loved ones.
It is to this insight that all French people have already experienced that ŠKODA wanted to respond to and pay tribute. Indeed, thanks to the “Sleep Pack”, an optional USP, made up of headrests with adjustable sides, passengers will finally be able to sleep comfortably and with dignity. Gilles Fichteberg, Co-Founder of Rosapark and Creative Director: "The success of this campaign is due to its realism, to the veracity of the images." This 3rd opus once again highlights ŠKODA's ability to innovate in order to constantly adapt to consumer practices.
Paul Barrocas, Marketing Director ŠKODA France “Rosapark has once again found a way to differentiate ourselves in our sector by creatively transcribing a USP that will undoubtedly find use in people's daily lives. Distributed through a tactical poster campaign since 17/08, in the back of the truck on the motorways of the South but also in coastal cities in the back of the bus and digital display, Pack Sommeil goes to meet people on their journey .
In addition, a Social Media activation will create the event on Wednesday August 26: the #TuTesVuDormir trend will invite tweeters to share photos of themselves or their loved ones in the most unusual positions.