BBR Saatchi & Saatchi (Israel) created the new poster dedicated to promoting FORD's new automated parking system.
An original poster for FORD signed BBR Saatchi & Saatchi:
The idea is, in a creation revisiting the credits of Mad Men, to invite people to fix a point for 30 seconds then to fix the free parking space.
The message: “Parking with the latest FORD EXPLORER has never been easier”.
This is a little optical illusion that causes us to visualize a non-real thing via retinal persistence.