A living 360m² poster dedicated to the Orange is the new black series!
If you walked around last Friday, June 5, 2015, in the streets of Paris, near Boulevard Haussmann, you may have seen Netflix's incredible street marketing operation: a living 360m² poster featuring the prison decor from the series Orange is the new black! Inmates in orange uniforms, guards, real prison cells… Everything was there to immerse passers-by in the universe of the series.
Thanks to this surprising street marketing operation, Netflix is making its mark in the world of video streaming. This creative idea gives the site incredible visibility, with a lot of media coverage.